Labubu vs POP MART Blind Boxes: Which Are Better for Collectors and Casual Buyers? (2025 Comparison Guide)

Blind box collectibles have exploded in popularity around the world, and two names dominate the scene: Labubu and POP MART. While Labubu is one of the most beloved character lines in the collectible world, POP MART is the company that helped mainstream the blind-box culture globally.

Collectors often ask:
Should I buy Labubu figures, POP MART blind boxes, or both?
And which brand is better for beginners, casual buyers, or serious collectors?

This guide breaks down everything you need to know — from design style and pricing to rarity, resale value, and collector experience — so you can choose the best option for your collection.

Labubu vs POP MART: At a Glance

Both brands are excellent — but for different reasons. Let’s look deeper.

What Makes Labubu Unique?

Labubu has a distinctive artistic identity created by The Monsters artist Kasing Lung. The characters have:

✔️ A cute yet creepy aesthetic

A blend of sweetness and mischief that appeals to collectors.

✔️ High-quality sculpting and painting

Detailed expressions and textures.

✔️ Collector-focused releases

Many Labubu figures are limited editions or sell out quickly.

✔️ Strong resale value

Rare pieces often rise in price over time.

For collectors who love character art and charm, Labubu feels more personal and expressive than most blind-box brands.

What Makes POP MART Unique?

POP MART offers a massive catalogue of blind-box series across dozens of characters and styles. POP MART is known for:

✔️ Mainstream accessibility

POP MART stores exist worldwide, making figures easier to buy.

✔️ Wide variety

Cute, funny, seasonal, artistic, retro — there’s something for every taste.

✔️ Beginner-friendly pricing

Many series are budget-friendly for new collectors.

✔️ Consistent quality

POP MART blind boxes are widely trusted for good craftsmanship.

POP MART is perfect for people who want variety, affordability and ease of access.

Design Style Comparison

Labubu

• More expressive and character-driven

• Strong artistic personality

• Quirky, slightly spooky charm

• Themed series with storytelling elements

POP MART

• Broad range from cute to abstract

• Hundreds of different lines

• More “safe” and mainstream designs

• Great for collectors who enjoy variety rather than one character line

If you want strong personality, choose Labubu.
If you want variety, choose POP MART.

Price Comparison

Labubu Prices

• Usually mid-range

• Some rare pieces become expensive

• Early or limited editions can skyrocket

POP MART Prices

• Wider range

• Many entry-level blind boxes under $15–$18

• Premium lines cost more but are still accessible

POP MART is generally cheaper for beginners.
Labubu is a better value for collectors seeking long-term appreciation.

Rarity & Resale Value

Labubu

• High rarity, especially for chase figures

• Consistent resale demand

• Older figures often increase in value

POP MART

• Rarity varies by series

• Some characters (Molly, Dimoo) have strong resale value

• Others remain common and inexpensive

If resale potential matters to you, Labubu usually performs better.

Blind Box Experience

Labubu Blind Boxes

• Strong chase excitement

• More unpredictable availability

• Series often sell out quickly

POP MART Blind Boxes

• Highly consistent release schedule

• Clear rarity information

• More accessible for beginners

POP MART is better for stable collecting.
Labubu is better for thrill-seekers.

Which Brand Is Better for Beginners?

✔️ POP MART is the easiest starting point.

Beginners benefit from:

• lower prices

• wide variety

• easy purchases

• predictable availability

Which Brand Is Better for Serious Collectors?

✔️ Labubu is the stronger collector brand.

Harder to find, more expressive, and more desirable long-term.

Which Brand Makes Better Gifts?

POP MART often wins for gifting due to:

• broad appeal

• cute, universally friendly designs

• accessible price range

But Labubu gifts feel more special and artistic — perfect for someone who loves unique items.

Final Verdict: Labubu vs POP MART — Which Should You Choose?

Choose Labubu if you want:

• expressive art

• quirky personality

• strong resale value

• collector excitement

• emotional charm

Choose POP MART if you want:

• affordable prices

• lots of variety

• beginner-friendly collecting

• predictable releases

Ultimately, the best choice depends on your style:

• Artists & collectors → Labubu

• Beginners & casual buyers → POP MART

• Gift buyers → POP MART (safe) or Labubu (special)

Better yet, many collectors enjoy both, mixing POP MART for variety and Labubu for standout pieces.