Best Labubu Series for Long-Term Collectors and Investors (2025 Edition)

As Labubu continues to grow in global popularity, more collectors are beginning to look at certain series not just as adorable display pieces — but as long-term collectible assets. While most Labubu figures are purchased for fun, some series consistently gain value, hold long-term demand, and become iconic parts of the brand’s identity.

This guide breaks down the best Labubu series for long-term collectors and investors in 2025, based on popularity, rarity, resale performance, artwork quality, and cultural impact.

Whether you’re building a serious collection or making strategic purchases, these are the Labubu series worth paying attention to.

What Makes a Labubu Series a Good Investment?

Not every Labubu series will increase in value. Long-term collectible success usually depends on:

✔️ Strong fan demand

Some series stay popular for years due to design appeal or nostalgic value.

✔️ Low production numbers

Limited editions and special collaborations are often more valuable over time.

✔️ Unique or iconic designs

Certain visual styles become collector favourites.

✔️ Historical significance

Early-generation or milestone series tend to appreciate in value.

✔️ Character consistency

Some themes remain evergreen, creating sustained resale interest.

With those criteria in mind, here are the best Labubu series to invest in for the long term.

Top Labubu Series for Long-Term Collectors & Investors

1. Labubu Monsters Series – The Collector Classic

The Monster Series remains one of the most iconic and recognisable Labubu collections. Featuring bold colours, expressive poses and beautifully spooky themes, this series has been popular since its early days.

Why it’s a top investment:

• Evergreen popularity

• Strong emotional appeal

• Highly displayable designs

• Common figures remain affordable, rare variants increase in value

The Monster Series is considered a “must-have” for any serious collector.

2. Labubu Fairy Tale Series – High Aesthetic & Long-Term Demand

The Fairy Tale Series stands out for its adorable designs inspired by classic storybook characters. These figures appeal to collectors of all ages and cultures, ensuring long-term demand.

Investment strengths:

• One of the most visually appealing series

• High collector nostalgia

• Great for display collections

• Retains resale value, especially special editions

This is one of the safest long-term investments in the Labubu universe.

3. Limited Edition Artist Collaborations – Best for Serious Investors

Special artist collaborations often feature:

• unique textures

• custom colour palettes

• standout designs

• premium packaging

Many of these runs are extremely limited, making them highly sought after in the resale market.

Why they’re valuable:

• Scarcity drives demand

• Art-based designs attract advanced collectors

• Frequently sold out within hours

• Resale values can rise dramatically

If you're investing long-term, keep a lookout for upcoming collaboration drops.

4. Holiday & Seasonal Labubu Series – Steady Annual Demand

Holiday figures — such as Christmas Labubu, Halloween editions, Lunar New Year releases, and Valentine’s themes — always see renewed interest at the same time every year.

Investment benefits:

• Seasonal spikes in value

• Great for themed collections

• Strong display appeal

• Many holiday editions become collector favourites

These are not the highest-gain investments, but they offer consistent long-term demand.

5. Chase Figures & Rare Variants – High Risk, High Reward

Chase figures (special rare versions inside blind boxes) are produced in very small quantities, making them some of the most valuable Labubu pieces.

Why these are top-tier investments:

• Immediate rarity

• Strong resale value

• High collector interest

• Often double or triple in value within months

The challenge?
They’re harder to find and more expensive upfront.

6. First-Generation & Early Labubu Drops – Historically Significant

Older Labubu figures — especially those from the earliest series — tend to appreciate over time because:

• early production runs were smaller

• designs are nostalgic

• collectors want complete series

If you ever find older Labubu figures at reasonable prices, they’re worth grabbing.

How to Build a Long-Term Labubu Investment Strategy

If your goal is to collect with investment potential, consider these tips:

✔️ Focus on iconic series

Fairy Tale, Monster, and Artist Editions have the strongest long-term appeal.

✔️ Prioritise rare or limited figures

Special editions tend to appreciate faster.

✔️ Track resale trends

Check collector forums, resale apps, and marketplace prices.

✔️ Store and display properly

Good condition = higher long-term value.

✔️ Buy from trusted sellers

Authenticity is crucial for investment pieces.

✔️ Diversify

Mix high-end investment pieces with fun, affordable ones.

Where to Find Investment-Worthy Labubu Figures

The best sources for long-term collectible pieces include:

• Official POP MART drops

• Verified collectible resellers

• Trusted AliExpress sellers (with caution)

• Collector marketplaces and auctions

• Community trading groups

Your website will link to related buying guides as they are produced.

Final Verdict: The Best Labubu Series for Long-Term Collectors

In 2025, the strongest Labubu series for long-term collection and investment are:

• Monster Series (iconic, evergreen demand)

• Fairy Tale Series (beautiful and universally popular)

• Artist Collaborations (limited, high-value pieces)

• Holiday Releases (consistent annual interest)

• Chase Figures (immediate rarity and high resale potential)

• Early Labubu Drops (historically significant)

Whether you're building a personal collection or planning for long-term value, these series offer the best balance of affordability, display appeal, and investment potential.