Complete Labubu Series Timeline: Every Release From Early Art Figures to 2025 Editions

Introduction

Labubu has become one of the most recognisable and influential characters in the designer toy world. Created by Hong Kong artist Kasing Lung and later brought to a global audience through POP MART, Labubu has evolved through dozens of series, styles, and special editions.
For collectors, knowing the history and progression of Labubu releases is essential for understanding rarity, value, and how the character’s design has developed over time.

This comprehensive timeline outlines the major Labubu series from the earliest art releases to the latest editions in 2025. It is designed for both new collectors seeking clarity and experienced enthusiasts who want a structured overview of Labubu’s evolution.

Early Labubu Era (Pre-POP MART Collaborations)

Before Labubu became widely known, the character appeared in Kasing Lung’s original illustration work and small-batch art toy releases.

Key Features of Early Era

• Low production numbers

• Artist-made or small-studio releases

• Darker, moodier character interpretations

• Strong influence from Kasing Lung’s “The Monsters” universe

These early figures are extremely rare and highly valued by collectors due to their limited availability.

POP MART Collaboration Begins

The partnership with POP MART marked a major turning point. Labubu transitioned from an art-scene character to an international collectible phenomenon.

The first POP MART Labubu releases introduced the character to a mass audience while maintaining the original artistic essence.

Early POP MART Series (Foundational Releases)

Labubu The Monsters Series

One of the earliest major blind box collections. This series helped define Labubu’s identity within the collectible community.

Labubu Fairy Tale Series

A popular early release that featured Labubu reimagined through classic storybook characters. It attracted a wide audience and set the tone for themed series that followed.

Breakthrough Era (The Rise in Global Popularity)

As Labubu gained international attention, several series contributed to the brand’s explosive growth.

Key Breakthrough Series

Labubu Exciting Macaron Series

A pastel, dessert-inspired collection that became an instant hit. Its charming designs and bright colours made it accessible to both new and experienced collectors.

Labubu Big Into Energy Series

A sporty, vibrant collection that positioned Labubu within modern culture and fashion trends.
This series expanded Labubu’s appeal to younger collectors and social media audiences.

Labubu Have a Seat Series

A display-friendly collection featuring seated poses. This series is popular for its aesthetic versatility and appeal as home decor.

Limited Editions and Collaboration Era

As the brand matured, Labubu entered a phase of premium releases, crossover collaborations, and limited-number exclusives.

Notable Limited Releases

Labubu x Coca-Cola Series

A brand collaboration that merged Labubu’s playful design with one of the world’s most recognisable brands.

Seasonal and Event Exclusives

Various New Year, Halloween, and Christmas-themed Labubu figures became collector favourites and frequently increased in resale value.

Secret Variants Across Series

Many editions included ultra-rare “secret” figures with extremely limited distribution. These variants now command premium prices on the secondary market.

Modern Era (2024–2025)

The most recent period has seen an evolution towards refined craftsmanship, increased diversity in design, and deeper integration with digital promotion.

Recent Key Releases

Labubu 2024 Limited Collections

The 2024 releases included updated sculpt styles, new material finishes, and broader thematic experimentation.

Labubu 2025 Releases (Latest Editions)

The newest series continue Labubu’s artistic evolution with more detailed sculpting, expanded character expressions, and broader collector appeal.
These 2025 editions show the strongest synergy yet between Kasing Lung’s original art and POP MART’s production quality.

Understanding the Evolution of Labubu Design

Across the timeline, Labubu’s evolution can be seen in several areas:

• Sculpt detail has increased significantly over time

• Colour complexity has become more vibrant and layered

• Themes have broadened from folklore to pop culture, lifestyle, food, sport and more

• Poses have expanded beyond the classic standing figure to seated, dynamic, and accessory-based designs

• Quality control has become more consistent with newer releases

This progression has helped Labubu remain fresh, relevant, and highly collectible.

Why the Timeline Matters for Collectors

Understanding the Labubu series timeline helps collectors:

• Identify rare early releases

• Understand the context behind current designs

• Recognise valuable limited editions

• Build themed or chronological collections

• Track long-term trends in Labubu’s artistic development

For investors, the timeline also highlights which eras typically yield higher-value collectibles.

Conclusion

From modest beginnings in the underground art scene to becoming a global designer toy icon, Labubu’s journey reflects creativity, craftsmanship, and strong community engagement.
This complete series timeline helps collectors orient themselves, plan their collections, and appreciate Labubu’s evolution across the years. As new releases continue through 2025 and beyond, the story of Labubu is still being written — and collectors are an essential part of that story.