The Complete Guide to Labubu Dolls: History, Series, Buying Tips, and Collecting in 2025
Introduction
Labubu dolls have become one of the most recognisable icons in the world of designer toys. With expressive faces, imaginative themes, and a rapidly growing global fan base, Labubu figures have evolved from niche art pieces into mainstream collectibles.
This comprehensive guide brings together the essential information every collector should know, including the history of Labubu, the most notable series, how blind boxes work, how to buy safely, and what to look for as a collector in 2025.
What Are Labubu Dolls?
Labubu dolls are collectible art toys created by Hong Kong artist Kasing Lung. The character originally appeared in his artwork as part of a universe called The Monsters, which features whimsical, emotional, and sometimes eerie creatures.
Labubu was later transformed into vinyl figures through collaboration with POP MART, a leading producer of designer toys. The partnership introduced Labubu to a worldwide audience through consistent releases, blind box formats, and a growing ecosystem of related figures, accessories, and limited editions.
The Evolution of Labubu
Labubu began as a character in Kasing Lung’s illustrations, where it quickly gained attention for its distinct facial expression and playful personality. Early releases were small production runs aimed at art toy enthusiasts.
With POP MART’s support, Labubu expanded into a wide range of themed collections, each exploring new aesthetics—from pastel colours to fairy tales, fashion concepts, sporty designs, and more.
Over time, the character’s design became more versatile, leading to seated poses, miniature formats, plush versions, and collaborative editions. Today Labubu is considered a staple of modern designer toy culture.
Why Labubu Is Popular in 2025
Several factors contribute to Labubu’s rise in popularity:
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Artistic originality and emotional expression
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High-quality craftsmanship and durable materials
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Accessible price points compared to premium art toys
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Active collector communities and social media engagement
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Regular themed releases that appeal to a wide audience
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Scarcity and rarity, which drive long-term collectibility
This combination of artistic merit and market energy makes Labubu a standout collectible in 2025.
Understanding Labubu Blind Boxes
Blind boxes are the most common format for Labubu releases. Each sealed box contains one figure, chosen at random from a themed series.
A typical series includes:
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Standard designs
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Variant designs or special colourways
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A rare “secret” figure, which appears in very low quantities
This structure creates excitement, encourages trading among fans, and adds an element of rarity that boosts long-term value. Blind boxes also make Labubu accessible for beginners since they are typically priced lower than limited editions.
Popular Labubu Series
While new releases appear frequently, several series remain especially popular due to their design appeal and collector demand. These include:
Exciting Macaron Series
Known for pastel colour palettes and dessert-inspired concepts, this series appeals to fans who enjoy softer, whimsical aesthetics.
Have a Seat Series
Features Labubu in seated poses, ideal for symmetrical displays and collectors who prioritise simplicity and charm.
Big Into Energy Series
This sporty-themed collection highlights bold colours, dynamic outfits, and youthful energy.
Fairy Tale or Seasonal Series
These collections reinterpret familiar themes, offering variation and creativity that attract both new and experienced collectors.
Collaboration Series
Special releases with brands or events stand out for their scarcity and unique design elements. These often become highly sought after in the secondary market.
How to Identify Genuine Labubu Dolls
Because Labubu figures are so popular, counterfeit versions are increasingly common. Collectors should be aware of key authenticity indicators:
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Official POP MART branding on box and figure
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High-quality printing, sculpting, and paint lines
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Secure, well-produced packaging
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Consistent sizing and weight
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Serial numbers or authenticity stickers on some releases
Buying from trusted retailers or verified sellers ensures you avoid fakes and protect the value of your collection.
Tips for New Labubu Collectors
Starting a Labubu collection is easy, but thoughtful planning helps ensure success:
Begin with Blind Boxes
Blind boxes offer an affordable introduction and let you experience the excitement of unboxing.
Choose Themes That Match Your Taste
Whether you prefer pastel designs, sporty themes, or fantasy concepts, select series that you genuinely enjoy.
Keep Boxes and Packaging
Original packaging is important for resale value and authenticity verification.
Learn About the Market
Understanding release dates, rarity charts, and secondary market prices will help you make informed decisions.
Trade With Other Collectors
Trading is a core part of the community and a helpful way to complete sets or acquire designs you want.
The Secondary Market and Rarity
Some Labubu figures can become highly valuable, especially rare secret variants or special releases. Prices can vary significantly based on:
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Condition
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Rarity
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Series popularity
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Packaging completeness
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Demand among active collectors
Although not all figures increase in value, many collectors choose Labubu not only for enjoyment but also for potential long-term investment.
Displaying Your Labubu Collection
How you display your Labubu figures can enhance both enjoyment and preservation. Popular display options include:
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Acrylic cases to protect from dust
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Backlit shelves for visual impact
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Thematic arrangements based on series
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Rotating seasonal displays
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Desk or cabinet displays for seated figures
Displaying your collection properly also helps maintain condition, which is essential for collectors who value long-term quality.
The Future of Labubu
Labubu continues to evolve as new designers, themes, and formats enter the lineup. With POP MART’s global presence and the character’s ongoing popularity, the future looks promising.
Upcoming series, potential collaborations, and growing collector communities indicate that Labubu will remain a strong presence in the designer toy world for years to come.
Conclusion
Labubu dolls have grown from a small artistic concept into a global collecting phenomenon. Their blend of originality, emotional expression, craftsmanship, and community appeal makes them one of the most dynamic and enjoyable collectibles in 2025.
Whether you are a new collector or an experienced enthusiast, Labubu offers endless opportunities for discovery, creativity, and long-term collecting enjoyment.
