The History and Evolution of Labubu: From Art Toy to Global Trend
Introduction
Labubu has become a household name among collectors and fans of designer toys. Recognised for its expressive face and imaginative themes, Labubu represents a perfect blend of art, storytelling, and pop culture.
But long before Labubu became a global collectible sensation, it began as an independent art creation by Hong Kong artist Kasing Lung. This article explores the origins of Labubu, its collaboration with POP MART, and how it evolved into one of the most beloved collectible figures in the world.
The Origins of Labubu
Labubu was created by Kasing Lung, a Hong Kong-based illustrator and artist known for his darkly whimsical art style. Before the character gained international attention, Kasing Lung had already developed a following for his dreamlike paintings and illustrations featuring unique creatures and surreal landscapes.
Labubu first appeared in Kasing Lung’s artwork as part of a larger universe called The Monsters — a series of characters representing different emotions, fears, and curiosities. Among these, Labubu quickly stood out for its mischievous grin and playful personality.
The Collaboration with POP MART
Labubu’s breakthrough came through a collaboration with POP MART, the Chinese designer toy company known for turning artistic creations into collectible figures. POP MART’s partnership allowed Labubu to reach a global audience through the popular blind box format, where each box contains a surprise figure.
The collaboration maintained Kasing Lung’s artistic direction while introducing high-quality vinyl production and creative packaging. This balance of authenticity and accessibility helped Labubu appeal to both art collectors and casual buyers.
Early Releases and Collector Growth
The first official Labubu figures were introduced in limited series, quickly gaining attention among collectors in Asia. The combination of playful design, emotional depth, and limited availability created strong demand.
As new series were released, such as Labubu Fairy Tale and Exciting Macaron, the collector base expanded rapidly. POP MART’s global retail presence and online platforms made it easier for fans around the world to access Labubu figures, establishing the brand beyond regional boundaries.
Evolution of Design and Style
Over time, Labubu evolved from a simple character into a diverse range of themed collections. Each series introduced new poses, outfits, and expressions, reflecting both artistic growth and market demand.
Themes such as desserts, nature, fashion, and mythology allowed the character to remain fresh and relevant. Kasing Lung’s attention to small details—such as facial expressions, color palettes, and texture—ensured that every figure maintained artistic integrity despite mass production.
This adaptability is one of the main reasons Labubu remains consistently popular among long-time fans.
The Rise of Limited Editions
As Labubu’s popularity grew, POP MART began releasing limited editions and collaboration series. These exclusives, often available only at events or through special promotions, attracted serious collectors and contributed to the rise of a thriving secondary market.
The scarcity of these editions added a new layer of collectibility. Some rare Labubu figures now sell for several times their original price, proving that the line has become both a creative and financial success.
Labubu’s Impact on the Designer Toy Industry
Labubu’s success has influenced the wider designer toy industry. It demonstrated how a strong artistic identity combined with accessible production can turn niche art into mainstream collectibles. Other creators have followed similar models, collaborating with production companies to bring their designs to broader audiences.
Labubu also helped popularise the idea that collectibles can be emotionally expressive and character-driven rather than purely decorative. This emotional resonance is now a defining feature of many modern art toys.
Global Expansion and Cultural Influence
By 2025, Labubu had achieved global recognition. POP MART stores and online retailers distribute Labubu figures across Asia, Europe, and North America.
Labubu’s imagery has appeared in art exhibitions, fashion collaborations, and fan-made creative projects, further solidifying its status as a cultural symbol of modern collectible art.
Collectors often describe Labubu as more than a toy—it is a form of personal expression and creative appreciation. Its balance of playfulness and artistry makes it relatable to audiences of all ages.
The Future of Labubu
Looking ahead, Labubu continues to evolve. New series, crossover collaborations, and special-edition releases keep the brand dynamic and relevant. As more collectors enter the market, Labubu’s story is still unfolding—bridging the worlds of art, design, and pop culture in ways few collectibles have achieved.
Conclusion
From its humble beginnings in Kasing Lung’s sketchbooks to its current status as a global collectible phenomenon, Labubu’s journey reflects the power of creativity and emotional storytelling in art toys.
Through a combination of artistic authenticity, premium craftsmanship, and strong community engagement, Labubu has transformed from a niche creation into one of the most iconic designer toys of its generation.
Its evolution not only highlights the success of POP MART and Kasing Lung but also illustrates how modern collectibles can capture the imagination of fans worldwide.
