The History and Evolution of Labubu: From Art Toy to Global Trend

Introduction

Labubu has become one of the most recognisable characters in the designer toy world. Its distinct facial expression, imaginative themes, and artistic roots have helped it transition from a niche art toy to a global collectible phenomenon.
Understanding the history and evolution of Labubu provides valuable insight for collectors, fans, and anyone interested in the rise of modern designer toys. This article explores Labubu’s origins, key milestones, and how it grew into one of the most popular collectibles of 2025.

Origins of Labubu

Labubu was created by Hong Kong artist Kasing Lung, known for his detailed illustrations and distinctive approach to character design. Before becoming a global figure, Labubu existed primarily within Kasing Lung’s artwork, sketches, and early character concepts.
The character’s mischievous expression, whimsical proportions, and emotional storytelling quickly attracted attention from art toy enthusiasts and collectors.

Collaboration with POP MART

Labubu’s popularity expanded significantly when Kasing Lung partnered with POP MART, a leading producer of designer figurines and blind box collectibles.
POP MART helped translate Labubu’s illustrated form into high-quality vinyl art toys, introducing the character to a much wider audience.
The collaboration marked the beginning of official Labubu series, each featuring themed designs produced in limited quantities. This partnership also elevated the overall production quality, ensuring consistent craftsmanship, durability, and collector appeal.

Early Labubu Series

The first official series introduced Labubu to collectors through carefully designed blind boxes. These early releases were characterised by:

• Strong artistic direction rooted in Kasing Lung’s illustrations

• Compact vinyl figures with expressive faces

• Limited production runs that created immediate interest

• A growing online community sharing unboxing photos and collection displays

As more collectors discovered the character, demand increased rapidly, setting the stage for larger and more diverse releases.

Growth of the Labubu Universe

Over time, Labubu expanded into multiple themes and character variations. These series showcased Labubu in different costumes, moods, and stylistic interpretations, allowing the character to evolve without losing its core identity.
Examples of key developments included:

• Seasonal and holiday-themed collections

• Dessert-inspired and colour-focused series

• Action-oriented or sporty Labubu designs

• Artistic interpretations inspired by storytelling and folklore

• Collaborative releases with well-known brands or events

Each new series attracted a dedicated following, contributing to Labubu’s widespread recognition in the designer toy community.

The Role of Blind Box Culture

Blind box collecting played a central role in Labubu’s rise. The mystery of not knowing which figure is inside each box created excitement, anticipation, and social engagement.
Collectors documented their unboxing experiences online, leading to a steady increase in visibility. The inclusion of rare or “secret” figures within each series added an additional layer of collectibility, making certain pieces highly sought after.

Expansion to Global Markets

Initially popular in Asia, Labubu quickly gained international attention through online marketplaces, toy exhibitions, and global POP MART stores.
Collectors from Europe, North America, and Australia began participating in Labubu releases, contributing to rapidly rising demand.
As global interest grew, so did secondary-market activity. Certain Labubu figures began to appreciate in value, reinforcing the brand’s appeal among serious collectors.

Influence of Social Media

Social media platforms played a major role in bringing Labubu into the global spotlight. Collectors routinely shared:

• Unboxing videos

• Display shelves and room setups

• Series comparisons

• Rare figure reveals

• Collection milestones

These visuals highlighted the unique charm of Labubu and encouraged new fans to join the community. The character’s expressive face and distinctive style made it particularly well-suited for photography and video content.

Diversification of Labubu Products

While vinyl figures remain the core of the brand, Labubu’s expansion has also included:

• Mini pin and charm series

• Plush toys

• Keychains

• Limited-edition figures

• Art prints and related merchandise

This diversification has helped Labubu appeal to a wider audience, including casual fans, gift buyers, and those who enjoy functional or decorative items.

Labubu in 2025: A Global Trend

By 2025, Labubu had solidified its position as one of the leading names in designer collectibles. With consistently strong releases, premium craftsmanship, and a dedicated fan community, Labubu’s popularity shows no signs of slowing down.
Collectors praise the character for its versatility, emotional expression, and the balance between accessibility and rarity that keeps the hobby engaging.

Conclusion

Labubu’s evolution from a niche character in Kasing Lung’s artwork to a global designer toy icon is a story of creativity, craftsmanship, and community. Through high-quality production, imaginative themes, and the excitement of blind box collecting, Labubu has grown into one of the most celebrated collectibles of the modern era.
Understanding this history helps collectors appreciate the artistry behind each figure and better navigate the expanding world of Labubu releases.